Well, You might have been aware that Samsung Display has been launched a week ago and also remember the flexible display at CES. The flexible, unbreakable AMOLED display is to be named as "YOUM" according to Korean Samsung Mobile Display website. Samsung has also filed some patents to US Trademark and Patent office.
Korean Samsung Mobile Display site also shows a quick comparison between YOUM and OLED and LCD which can be found below:
Samsung has also filed WAMOLED, FAMOLED, PAMOLED, TAMOLED and YOUM as trademark in March 2012.
Source: Oled-display.net
Trademarkia.co.uk
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